Are We There Yet?

Are We There Yet?
This is the sign that is over the front door of Aileen's and my house, our home, going OUT. Meaning that when someone leaves our house they are going into the ACTUAL Mental Ward.

I've always felt that way. When it is considered how much ugliness and killing and hatred there is in the world today, it actually makes perfect sense that this sign is over the door going out of the house.

Because that's where the real mental ward is.

Tuesday, December 4, 2012

Steve Ballmer's Nightmare Is Coming True - Yahoo! Finance

Steve Ballmer's Nightmare Is Coming True - Yahoo! Finance

Now I read this entire article.  Actually I read it twice.  And let me tell you what I have heard.  I've spoken to five different X iPhone owners.  And they have all said the same thing.  Actually, as of December 1, I was eligible for an upgrade to my android phone with AT&T.  And the reason I did not upgrade to the iPhone, even though I could do so for free was because of these five different conversations.

Every single person I talked to had gone to the iPhone.  And every single person.  I had talked to had dropped their iPhone.  At one point or another.  And every single person.  I had talked to, who had dropped their iPhone, did exactly the same thing.

They went back to using the android phone.  And again every single one of them said exactly the same thing.  They all said that the only problem with the android phone was that it was mostly specifically based on Google.  But they also said that the android phone was at least 10 or 15 times, if not more, is tougher than the iPhone.  Meaning you could drop the android phone repeatedly and nothing would happen.  And in fact that's true.

After doing some research I found that the android phone that I'm using the model that I'm using, is actually the same model that the American military uses out in the field.  Mostly because of its extremely rugged design.




And while the android is for the most part based on Google.  I have actually gotten my android to interface with my AT&T/Yahoo mail.  If I want to have a calendar on my android phone.  That means I would have to go back to using the Google calendar.  I'm not really opposed to doing that.  But I don't really see the necessity because I really don't go anywhere.

But at the same time the point of what I have said above, is that compared to the android the iPhone is much more fragile.  And much more likely to break down.  It does not mean that the iPhone is a faulty product.  Not by any means.  It's not faulty of all.  It's actually a very fantastic device.  I will say that right up front.  It is a really wonderful device.  But it is also extremely fragile.  If you drop the iPhone you can pretty much forget about having it fixed.  You'll just have to get a new one.  That is what I have heard repeatedly from everyone I have ever talk to about the iPhone.

So it is it really fantastic product.  The iPhone absolutely is, bar none, the leader in the new wave of cell phone technology.  At the same time, as far as being rugged.  The android phone is without any question the undisputed leader in cell phone technology.  Because it is far more rugged in every single way than the iPhone.

And in point of fact, there are tons of applications for the android phone.  So during my conversation yesterday as we were talking.  And I was talking to a really good tech.  One that actually really did understand the nature of the android phone versus the iPhone and so forth.  And the results of the conversation were clear.  That even though I have this potential of upgrading.  It probably isn't really necessary because the android phone.  I have will be getting a new software upgrade probably sometime during the year.  And with the software upgrade.  There is no real reason for me to upgrade the phone itself.

Besides, like I said, I don't go anywhere.  But I do have rather significant arthritis in my hands.  My arthritis is actually so bad that I generally have to use a Bluetooth with my android phone because it's hard for me to hold a phone and my hands.  So the android phone for me makes a lot of sense because holding a phone is difficult.  Which means I can drop the phone a lot.  And when I was actually buying memory for the phone initially.  Which took place about one year ago.  The people at the store were the ones who actually told me that it is exactly the same model that the Army uses.  I thought that was really sort of cool.

Now on my android phone.  The only thing I can say is that it is a bit slow.  But sometimes that is more as a result of the towers in the Cleveland area than it is with the applications themselves.  But my android phone is really loaded.  All of the screens have either shortcuts or gadgets.  Because I actually use all of the four screens of the phone.  Partially because I am a financial analyst, I used to of the screens to watch to two different sections of the global market.  One screen is for the American market and the other screen is for the Asian and European markets.

The two other screens because there are actually five screens to the android phone.  So two other screens are dedicated to giving me different aspects of the weather and the fifth screen is basically the home screen where all of my major shortcuts to all of my applications are located.

So consequently my android phone even though it has the top level of memory, has sometimes war is sometimes a bit slow.  But so what?  It's extremely rugged and if I dropped the phone.  Nothing is really going to happen to it.  Unless, like I slam it on the ground.  And even if that happens, I have an insurance policy with my contract where the phone will be repaired or replaced for free.

So between the two phones.  The iPhone and the android phone.  Everything I have heard is that the android phone is actually the leader in being rugged and has far fewer negative stories of it breaking down or becoming broken if it is dropped or anything like that.  It is not impervious to water.  Although it is less susceptible to water damage than the iPhone.  Which is probably one of the reasons it is used by the military.

Okay.

That being said.  Let's look at Microsoft.  Windows ME was a failure.  Windows 2000 was a failure.  Windows Vista was absolutely a failure.  The transition from Windows XP to Windows 7 was probably handled in one of the worst ways I have ever seen any kind of marketing transition ever handled.  And any course corrections regarding the marketing of Windows 7 were actually not made until at least the first third of the marketing push was underway.  And only then were their actual marketing corrections made in the marketing plan.  And those corrections were actually being made almost on a daily basis.

So that paragraph right there, is highly significant.  Because it basically explains to a great extent why Microsoft is having the trouble it is.  I'm a financial analyst.  That is what I did most of my life.  And I never wanted to be the kind of financial analyst that made lots of money.  I always wanted to be the kind of financial analyst who was the most reliable.  Where if someone hired me.  They would never have any questions about the reliability of my data.  But that also means that I was and still am quite uncompromising with regard to how I do my analyses.  Because I refuse to use a 5% margin which is the industry-standard.  I don't believe it is a good margin to be using.  I don't think it has any real credibility or liability.  I don't believe the data is as solid as using half a percent margin.  And I believe the 5% margin using any analysis ends up with the analysis being able to be corrected very easily.

So I am really a hard liner when it comes to doing my data.  And that basically means if someone hires me to do an analysis they are not probably going to get the results within 24 hours, but that the results may take 100 hours for me to complete the analysis.  Because half a percent margin of error means there are approximately 500,000 extra calculations that have to be done in order to get the analysis down that tight.  But that's what I do.  And I'm not really good at arithmetic.  But I am excellent at mathematics.  So give me a calculator and I can do an analysis on anything in the world.  It doesn't matter what it is.  If I have a calculator I can analyze anything in the entire universe.  There is no limit to what I am able to analyze.

But that's all I am.  I am an analyst.  I can analyze anything.  But I am not a salesman.  I'm not a salesperson.  But I have owned four of my own companies and I do understand certain amount of marketing.  But again, my concept of marketing and my concept of business dates back to the 1950s when in reality service was far more important than simply selling the product.  And that's something that isn't really very true these days.  People talk of big game about service and yet if servers were really that good.  Then there would not be as many complaints about service as there are.

Back in the 1950s there was all this conversation going on between the salesman and the service people.  The salesman would go out and they would promise the moon to the customers.  At which point the service people would be pulling their hair out trying to make sure that all those promises could be fulfilled which generally didn't happen.  So, a pioneer linen we did things differently.  When we negotiate contracts.  We told the customer exactly what they would get.  And we did not promise anything that we were not sure that service could deliver.  We didn't give away the store, so to speak.

And as a result, our business did better than the other linen supply is in the area.  Because we did not promise the moon.  We made promises and commitments to the customer that we new service could actually meet.  But that's not how things are done today.  Today it's a completely different animal.  Today, sales people go out and they literally promise everything in the entire universe to the customer things that service has no ability whatsoever of being able to fulfill.

Now the smart companies generally will take a large frying pan and smack their salemen in the head for five times possibly making them completely go unconscious so that when they wake up.  They understand that they should never under any circumstances promise something that service can't deliver.  That's what the smart companies to.  But that trend is changing.  All too often these salesmen go out and what they do is they promise everything in the universe to the customer.  Things that service has no ability whatsoever to either maintain or deliver.  And of course, the end result is that the customer becomes really pissed off.  And then generally go somewhere else.

And that is an example of a bad marketing technique.  If you are in sales you had better learn how to be as honest as you can.  Because if you are.  You're not only going to screw up your business which are going to get service so angry with you because they're not to be able to keep any of the promises you are making that you probably won't last long were you are working.  If you can't be honest in business, you have no business being in business.  But again, that trend is changing.

So when you look at Microsoft you are seeing exactly what I'm talking about.  Promises made like diamonds in the sky.  Promises that the product is going to do everything from fix all of your financial troubles to give you everlasting life.  Promises that service has no ability whatsoever to maintain or even deliver on.

One of the problems with Dragon NaturallySpeaking which is an excellent product.  Dragon NaturallySpeaking saves millions and millions of dollars in production time every year for millions of people around the world.  The problems I have had with Dragon NaturallySpeaking are not the fault of the company.  Those problems are as a result of my own machine and the limitations I have in my own life.

But as an example, Dragon NaturallySpeaking is a good example.  Because there are promises made when you purchase the product that service has no ability to keep.  Because when you go to service for Dragon NaturallySpeaking, you are hit right in the face with a rather unpleasant reality.  That almost every single aspect of service is extremely expensive and is so expensive that most people don't even use service with Dragon NaturallySpeaking.  And that is the truth.

So is Dragon NaturallySpeaking a good company or a bad company?  Well it's probably a good company.  Because the product is fantastic and the product is extremely necessary.  So the market is definitely interested in the product and the market needs, the product and what's even more interesting is that there are hardly any competitors for the product.  But again they are having that two-way argument in their company even though it is not real visible.  And that is that sales goes out and promises everything and service ends up not being able to deliver on those promises.  Because that is the reality.

And that in my estimation makes the company that makes Dragon NaturallySpeaking not really a very reliable company.  The product is fantastic beyond anything in the world.  But there are hardly any competitors for the product.  And the service would Dragon NaturallySpeaking is absolutely the worst nightmare in the world.  And those are negatives with regard to the company.  Whether they like it or not.  And that is strictly for my position.  Having owned businesses and having been a financial analyst and especially a hardliner all these years.

So that is the example.

Now let's look at Microsoft.  According to all the news reports I read at the time.  Steve Ballmer was one of the main engineers behind Vista.  And, according to the news reports I read Steve Ballmer wrote a memo that he sent to Bill Gates.  And the memo simply said that Vista was ready for release.  And, according to the news reports that I read.  Gates basically said that he was not ever going to sign off on Windows Vista in its current state.  He basically said that the product was not ready.

And again, according to the news stories I read.  Ballmer then became somewhat belligerent and almost drew a line in the sand.  Whereupon no dates basically said that he didn't give a damn.  Because he wasn't going to sign off on Vista in its current state.  And then, once again to the news stories that I read.  Gates at that point basically gathered up his money from the company and told Ballmer that he could have the company because Gates was never going to sign off on Windows Vista.  And Gates left the company.

So then good old Ballmer pushed out, Windows Vista, on the market.  And Windows Vista became Microsoft's worst nightmare.  It was the worst disaster of all the different operating systems they had ever built.  And at that point, according to the news stories I read.  The programmers at Microsoft almost revolted.  They told Ballmer basically, again, according to the news stories I read.  That if Ballmer came anywhere near their efforts to revamp Windows Vista, that they would all leave the company immediately.  So Ballmer was basically told to go away and don't touch anything in the programming part of the company.  To leave the programming to the programmers.  And that they would actually fix Windows Vista.  Which they did.

And of course the product or the byproduct of their effort was Windows 7.  Which, remarkably, has a tremendous amount of similarity to Windows XP.  So was really a kind of wave for Microsoft to step backward toward Windows XP rather than to basically sever all kinds of software.  Linkages to Windows XP.  So was really like mutating Windows XP up toward Vista but not making Windows XP into Vista.  And that's what Windows 7 basically became.  An intermediate step between Ballmer's disastrous Windows Vista and the extremely reliable and solid architecture of Windows XP.

So now Ballmer has this really fantastic operating system that is really something quite solid and can really fulfill the necessary, chasm between Windows XP and Windows Vista.  And how did Ballmer handle that?  Not real.  Well.  Because the marketing of Windows 7 became nothing more than a circus.  And that's basically how it was.  Almost every week.  There were new marketing techniques and changes in deadlines.  There was never anything really constantly stated to the customer or to the market.  In my personal estimation it was one of the worst deliveries I have ever seen of the release of any software, outside of how Windows Vista was marketed.

So here we are now.  Windows 7 has literally according to everything I have read.  And I've probably read almost 1000 articles on Windows 7 and Windows XP with perhaps maybe 500 articles on Windows Vista.  And so what we have is this really amazing and extremely solid operating system and Windows 7.  And here we are again with another really dumb decision.  With regard to marketing.

The Steve Ballmer get behind Windows 7 and realize he has an actual gold mine?  No he does not.  What he does is become extremely nervous and he panics and he becomes belligerent which is really part of his nature.  And he thinks he's just going to show the world.  So what does he do.  He demands that the programmers come up with something new.  Something that will literally clobber the market.  And so the programmers fearing for their jobs.  Come up with Windows 8.  And what do we have?

Well, by all accounts, and again I have talked to perhaps 300 people in the field of IT technology or information technology meaning IT specialists.  And they all pretty much say the same thing.  Windows 8 is basically a re-skin of Windows 7.  The word, re-skin, is there word.  And what that basically means is that the court timing mechanism of Windows 8 is basically the same timing mechanism of Windows 7.  Meaning that all of the core functions of Windows 8 are identical to Windows 7.  And that the only real change in Windows 8 is the user interface.  So that's the first problem.  Windows 8 is not some new invention, it's basically dressing up the operating system to look a little bit different.  Or to try to compete with other products in the software market by making the operating system look different and possibly feel different when in fact it is not different.  And that is not a real good smart marketing move.

In the past when people have tried to dress up a product that was really reliable or even one that was not.  And make it look like something else.  Those marketing efforts generally didn't do very well.  Because it's the same old story.  It's like salesmen going out into the market and promising everything in the world that service cannot deliver.  And that's exactly what we have with Windows 8.  There are tons of complaints.  The amount of applications available for Windows 8, while being rather large is extremely small by comparison to the applications for Windows seven or the other operating systems.

And because Ballmer is so belligerent or at least that's part of his nature.  People are looking at Windows 8 a lot like I am.  Where they just don't like Microsoft coming into their home and telling them how they are going to be allowed to use their computers.  Which is what Microsoft is doing with Windows 8.  Because they're basically saying that either you will use their applications or you won't use any applications at all.  And that's not really how you win customers.  You don't go up to a customer and tell them that they need to get rid of everything that they own in order to be able to use your product.  Because that's generally not going to work.  As far as marketing that's probably the worst way to approach a customer.

So that's one of the major problems with Windows 8.  Steve Ballmer is so belligerent that he is basically coming up to the user and telling all of us users that we need to get rid of every single application.  We have and use only what Microsoft gives us and if we don't like that we can go to hell.  That's the kind of attitude people are being presented with.  Which is why the technical papers on the Internet are full of Windows 8 workarounds.  I've already read 300 articles on how to work around various problems with Windows 8.  It Windows 8 was actually being marketed correctly, why are those articles even necessary?  You don't see those kinds of articles with Windows 7.  You never saw those kinds of articles with Windows XP.  With Windows Vista, the Internet was so full of technical papers on how to correct various problems with Windows Vista.  That almost every week.  The number of articles coming out about how to fix problems on Windows Vista was in excess of almost 3000 articles per week.  Because there were so many problems with Windows Vista.

So already with Windows 8.  There are about 200 articles every week coming out on how to fix issues with Windows 8.  All because Windows 8 really is no different than Windows 7.  Except that it looks different and feels different and one of the major problems with Windows 8 is that the user is being told that they have to get rid of almost all of their applications and use only what Microsoft allows them to.  And as I said, that is the worst way to approach a customer.  You don't go up to a customer and tell them to throw everything they have into the trash.  So that they can use your product.  That's not how you win customers.

As a financial analyst.  I know that real clearly.  As someone who has owned for businesses.  I know that without any doubt in my mind.

How to fix this problem is a completely different story.  There is no way to stop Steve Ballmer from being arrogant and belligerent.  Because in reality in my personal estimation Steve Ballmer is to the software world.  What Donald Trump is to the rest of the business community.  Donald Trump is the biggest jerk that ever surfaced in business.  The only idiots who want to do business with Donald Trump are people who either are so stupid that they don't mind being screwed.  Or they have so much money they don't care if they lose a third of that money.  Because Donald Trump basically doesn't give a damn how much money he loses as long as he gets his way.

And that's where Donald Trump and Steve Ballmer are basically the same.  Because they don't give a damn.  I much money they lose as long as they get their way.  So Steve Ballmer wants Windows 8.  And he wants Windows 8 to be everything he wanted to be regardless of what the customer wants, regardless of what the company wants regardless of what the industry wants.  And so consequently, Microsoft is having problems.  So, who is not understanding what I'm talking about?  Please raise your hand.

The way to really fix this entire situation is really a lot easier than Steve Ballmer will ever admit.  Because the way to fix this situation is really very easy.  When you look at Windows XP you see in operating system.  That lasted for well over a decade.  That's a long time for operating system to last, but it did so because it was so reliable and Bill Gates understood that.  And he got behind Windows XP and design improvements to Windows XP.  Knowing that the core aspect of the operating system was so solid.  So we made improvements to Windows XP in order to be able to give the customer what they wanted, while at the same time building in the improvements that the customer also wanted.  Because Bill Gates understood the people really did like Windows XP.  And he also understood that the customer also wanted more as far as security and performance.  So that's what Bill Gates did.  He gave the customer what they wanted.

Steve Ballmer doesn't know how to do that.  Steve Ballmer is much more interested in getting his way, then in giving the customer what they want.  Which is why people are having so much trouble with Windows 8 because it's not what the customer wanted.  What the customer wants are improvements to Windows 7.  Because every single one of the papers I'm reading about Windows 7 says exactly the same thing.  That Windows 7 is the new standard or the new Windows XP.  And yet here we have Steve Ballmer out there in front screaming and yelling that people have to stop using Windows 7 and go to Windows 8 because Steve Ballmer is not going to do any kind of improving on Windows 7.  Because he doesn't care what the customer wants.  He wants everyone who is a customer to put up and shut up and take what we are given.

So what was the last time you ever did business with a company that walked up to you and told you to put up and shut up and take what you were given?  For my part I ever did business with a company who tried to do that to me.

So the way to fix this whole problem with Microsoft really isn't that hard.  It basically involves Microsoft understanding that part of the genius of Bill Gates was that Bill Gates knew how to give customers what they wanted.  Just like Steve Jobs.  Because they were friends.  And they both understood the same thing.  To make a company work.  You give the customers what they want.  You don't lie to the customer you don't cheat the customer.  You don't promise things to the customers the service can't deliver.  You don't take a product that is working great.  And then dress it up like something different and try to fool the customer.  But that's exactly what Microsoft is doing.  Which is why they are having problems.

So the way to fix this.  Like I said is really very easy.  Ballmer needs to put up and shut up and basically get behind Windows 7 and realize he has operating system.  That is as solid as Windows XP.  And that in all likelihood, Windows 7 can in fact be adapted without calling it some new operating system for use on android phones and iPhones without really much problem.  And if Ballmer were smart he would do exactly what Bill Gates did with Windows XP.  He would give the customer.  Meaning all of us what we want.  He would make improvements to Windows 7.  And he would upgrade Windows 7 like they did with Windows XP and then he would leave us alone.  You would let us use the product he is marketing.  But that's not what Ballmer is doing.  He's trying to force us into a new operating system when we don't really want one.  Windows 7 is fine.  It is a great operating system.  It is as solid as Windows XP and it probably does need some enhancements.  But Ballmer doesn't believe he wants to do that.  He wants everyone to go to Windows 8.  But people don't want that.  And we are the customers.

That's where Apple is actually light years ahead of Steve Ballmer.  Like I said, the only real problem with the iPhone from what I have heard from people who are using them all the time is that it is rather fragile.  But that's the only problem.  And I suppose if I were not so confined into my didn't have the arthritic problems in my hands I might go with an iPhone.  But the reality for me is that I am confined.  I don't go anywhere.  I can't drive.  I can't hardly hold the phone and my hands.  So, the iPhone is not a real good choice for me.  Because I can't hardly use the thing.  Because I can't hold the phone very often.  I play solitaire while I'm watching TV on my android phone.  Part of that has to do with spirituality and a lot of other things.

But it's also a nice activity while I'm watching a movie.  I mean, you can only check the market so often and of course when the Japanese market closes on Friday.  There is no market activity over the weekend so I generally play a lot of solitaire on my android phone while I'm watching TV.  Because on my computer while I have a keyboard and mouse using either of those is sort of painful for my hands.  So I have to use Dragon NaturallySpeaking, so it's a lot easier for me to play solitaire on my android phone.

But in any event, Apple is way ahead of Microsoft.  Because Apple was remembering the basic rule in business.  Give the customers what they want.  Because the customers rule.  Because without the customers you've got no money.  Without the customers you don't have anyone buying your product.  Which means you don't have any money coming into the company.  Because without the customers you have no one to sell your product to.  And everyone has already said very loudly that they don't like Windows 8.  The entire customer base for the entire world is saying that they like Windows 7 far more than Windows 8.  Almost every IT professional I'm talking to says that Windows 8 is virtually windowdressing of Windows 7.

And some IT professionals are actually agreeing with me that Ballmer should actually get behind Windows 7 and do the same thing that Bill Gates did with Windows XP do the service upgrades.  The security upgrades and do exactly what Bill Gates always did give the customers what they want.

And trust me, ladies and gentlemen.  I'm no expert.  If I were an expert my companies or one of my companies would still be in business and they are not.  But then I really didn't care about making money.  I was more interested in trying to do good work.  Then I was never into making money.  And unfortunately the business climate when I was trying to start these different companies was rather kill or be killed.  And I don't have a killer instinct.  So I'm really not an expert.  But I am a financial analyst and I do know something about marketing.

So the way to really fix this problem isn't getting rid of Steve Ballmer, although in my personal estimation Steve Ballmer and Donald Trump probably need to go off and live on some desert island alone together.  Because they are so similar.  The world probably would not miss either of them.  If they suddenly left the world of went to live on some desert island.  But that's probably not going to happen.  So the way to really fix this problem is to do exactly what Bill Gates knew how to do.  Something that his counterpart Steve Jobs always knew how to do.  Give the customers what they want.

And the customer basically wants Windows 7.  People don't want to have to change complete operating systems every two or three years.  That's a lot of work and a lot of money and a lot of man time.  And it's incredibly expensive and it involves just way way way too much work.  And it's being unreasonable.  It's making the customer jumped are all sorts of hoops just to be able to satisfy the company that's doing the marketing and again that's not giving the customer what they want.

If Ballmer wants to fix this.  What he should do is relegate Windows 8 to the same shelf where Windows ME and Windows 2000 and Windows Vista are sitting.  Because that's where they belong.  And then what Steve Ballmer should do is get behind Windows 7 and do exactly the same thing that Bill Gates did with Windows XP.  Do the service upgrades do the security upgrades support the user support the independent programmers who in fact work very hard to accommodate Windows 7.  And basically do exactly what Steve Jobs always did at Apple.  Give the customer what they want.

This is something that in reality as clumsy as they sometimes are, Google really does understand.  Because while the android phone is primarily dedicated to the global architecture.  At the same time, Google provides a tremendous amount of applications of various varieties that the individual or the customer can use on the android phone to make them extremely and fantastically versatile.  So the customer again gets what the customer wants.  Because the customer is the one who is in fact paying the bills.

But don't take my word for this.  My companies went down in flames.  Not because of me not really.  Except that I don't have the killer instinct.  My companies went down in flames because the nature of business has changed.  The nature of business became killer be killed.  The nature of business was no longer simply competing with your competitor the nature of business became kill or be killed.  And I just don't have the killer instinct.  And I don't believe that this environment in the corporate sector of kill or be killed is a good idea.  Because I don't think the customer benefits from that.  And don't get me started on that.  Because there are so many publications in the news regarding disasters with the various products that are made throughout the world that it would probably take me 1000 years to talk about all of the major problems that the business community, currently in the world is creating for the customer with all the crap that is in fact being produced.

And yet, in that entire disaster going on in business.  There are companies that are actually going back to the old model.  Give the customer what they want.  Google is one of those examples, Apple is one of those examples.  And they are doing very well.  Microsoft is not one of those examples and they are not doing very well.

It's not rocket science, ladies and gentlemen.  It's really very easy.  My father first explained this to me when I was about 12 years old.  He told me that when you are in business.  The customer doesn't simply pay for your product or your service.  That when you are in business.  The customer is actually buying your groceries and paying your rent and paying for your close and giving you money so that you can put food on your table.  And that all you have to do is put out 150% of your effort every day for those customers.  Give them what they want.  Be honest, treat the customer with respect and always give the customer what they want.  I have lived by that my entire life.

So naturally I don't think I did very well in business because I'm quite old-fashioned.  I believe in respecting the customer.  I don't believe in making the customer jumped through all sorts of hoops just to use a product or service.  And that is probably where Microsoft is having problems.  And it is definitely where the makers of Dragon NaturallySpeaking are having problems because the service side of their business is pretty much a failure.

With the TV card I have in my machine.  I can call the maker of that TV card any given day.  At any time.  I can call the maker of that TV card.  If I have a problem.  It doesn't cost me anything to ask them a question.  They are there to help.  Because in their mind the customer comes first.  So while I might have to wait three or 4 min. on the phone.  It's not going to cost me 30 or $40 to do so.  And there always willing to help.  That's not true with Dragon NaturallySpeaking.  Everything costs a lot of money.  Whether you write him an e-mail or whether you call them on the phone.  It costs you a lot of money to ask a question.

That's not true with the makers of my TV card.  It doesn't cost me a dime.  If I have a technical question I can call them during the business day of any business week and if I have a question.  They are only too glad to help.  Obviously their company is doing things in my personal estimation, the right way.

So the problems of Microsoft.  Like I said, are not that complicated.  They have an excellent product with Windows 7.  And yet Steve Ballmer is turning his back on Windows 7 and trying to push Windows 8 when Windows 8 is nothing more than Windows 7 with window dressing.  And that is really never a good idea.  It never really works very well.  When you try to disguise something to the customer.  Customers are not that stupid.  There's no difference between someone who owns a business and someone who does business with that business.  Were talking about people.  One is the seller and the other is the buyer.  But they are both people.  So for any company to think that customers are stupid.  That's usually when a company pretty much makes the decision that they don't really want to do well in the market.  Because the moment the company believes that its customers are basically stupid and will take whatever they are given that's usually one a company is on the way of going out of business.

So if Steve Ballmer in the other people at Microsoft are really smart.  What they will do is get behind Windows 7 and make it as solid as Windows XP.  Because that's what the customers want.  The customers like Windows 7.  The market likes Windows 7.  The market doesn't like having to go through millions and millions of dollars of mankind and all sorts of production time in making changes to accommodate a new operating system when the new operating system is virtually no different than the old one except in how it looks and feels.

But I'm not connected with Microsoft.  I'm just some older person.  I might say I'm an old lady.  But that's a difficult reach for most people to understand.  So I'll just say I'm an older person.  I'm not in business anymore.  Nobody really pays much attention to my views on financial analysis.  Nobody really cares about doing any kind of financial analysis that is really reliable.  Because if they did, we wouldn't have the analyses being done with a 5% margin.  But we do.  Because nobody really wants to have anything that's really honest or reliable.  Everybody wants to be able to manipulate whatever they want.  So it will look however they want it to look.  So, the type of analyst.  I am pretty much almost does not exist anymore.

And that's fine.  But from reading this article that is really might take.  And like I said.  I doubt anyone will really pay much attention.  My companies never really did well.  They could have.  But I really was not very interested in making money.  I didn't care about money.  And I certainly did not have the killer instinct that people have to have in business.  I was never like that.  I'm an analyst.  That's what I do best.  I mean I guess I'm a writer.  I always have been.  But give me a calculator and I can analyze anything the matter what it is.

I suppose if I would have found a partner with the killer instinct which I never did that.  My companies might have done a lot better.  But that's probably another story.

And I'm sure that this Journal entry will be lost over with all sorts of people coming out saying all sorts of things trying to prove me wrong.  So what.  The way that business was done in the 50s just is no longer done today.  Customers are not being treated with the respect they deserve.  And neither are the hourly workers.  In my day the hourly workers were the backbone of the business.  In my day, no manager would ever mistreat their workers.  But that was my day.  Today companies mistreat their workers all the time.  There are lawsuits and protests that take place every year were workers are basically so fed up with the way companies are treating them that it's ridiculous.  And there are so many lawsuits by customers against companies that you would have to be an idiot not to see that business is just not done the way it used to be.  So goes the world.