speaking at CPAC in Washington D.C. on February 10, 2011. (Photo credit: Wikipedia)
Ladies and gentlemen, this is not rocket science. This is not a really hard issue to understand. Nor is it a trick question. When a businessperson regardless who they are comes out being a flaming racist. The only thing that happens, or at least one of the major things that takes place, is that they immediately lose market share. Meaning that their customer base immediately shrinks. And why? You tell me.
If you knew that the business that you are doing business with was basically flamingly racist tell me how many people would want to do business with that company or that person? That's the reality, ladies and gentlemen. It does not pay in the business world to be flamingly racist. Because if you are then the only people who will actually want to do business with you are other racists.
So while good old boy Donald Trump thinks it's really cool to come out swinging with all of his racism. The fact is that all he is doing is hurting his own chances for any kind of business growth. He might in fact be good entertainment and good advertising. And that's probably true. But the reality is that he's not going to increase his business if he keeps on acting that way.
There is that silly word again. Reality. As I've said, the world loves to pay attention to all of the superheroes and comic books. We love to live in the fantasy world. Because we just don't really like that word. Reality. Because every time it shows up all it does is cause problems. But it only causes problems. Because reality deals with the truth. Rather than focusing on all of our fantasies.
Aileen used to have a wonderful saying. And I believe that she got this saying from the Beatles. She used to say all the time, that reality was only a collective hunch. But she also said, which she did say all the way up to when she was just about dying. She would always say, mother nature always bats last.
The truth is, my father actually was extremely racist. That's one of the things that actually drove us apart. The majority of people working at Pioneer linen supply company were black Americans. And my dad was fantastic. He was tremendous in how we treated them and how he supported them and everything. And of course I identified with the black community growing up. Because I came from a mixed religious family. But again, there is that funny word. Reality. Because the reality is that away from Pioneer linen, my father was extremely racist. And not only against black Americans. He was racist against a number of different types of nationalities in the United States. But my father was an Ashkenazi Jew. That's the reality.
There are some who say. Having known my father and myself through the years that one of the reasons my father and I began to drift apart was not only because of his racism. But because he was an Ashkenazi Jew and I am a Sephardic Jew. Though I never gave that much credence. Because I always believed it was because of his racism.
But that's the point, ladies and gentlemen. When Pioneer linen was in business for those 25 years. When I was my father's partner. He never allowed racism to be part of the business equation. And he never allowed his racism to be visible. In any way personally, where his personal actions would be in any way publicly visible. And that's a very important thing to remember. Because in business. If you in fact show any kind of racism or any kind of attitude along those lines. The first thing that happens is your market share in your customer base shrink. It's human nature ladies and gentlemen. It gets back to that same old silly word. Reality.
Because business is business. Racism has no part in the equation. So for Donald Trump to be so cavalier that he basically doesn't care who knows he's a racist. I suppose that's okay. But it's not going to do is business any good.